Confidential Investment Prospectus
PeyePeye is building the next-generation payment and ordering infrastructure for the US restaurant industry. By combining pre-verified guest identity, seamless mobile ordering, and location-aware auto-settlement, PeyePeye eliminates friction at every step of the dining experience. This represents a compelling opportunity to capture meaningful share of the $45 billion restaurant payment processing market at a critical inflection point in digital adoption.
For the complete business plan and product strategy, see our Business Plan.
The US restaurant industry exceeds $900 billion in annual revenue, representing one of the largest consumer sectors in the domestic economy.
Restaurant payment processing represents approximately $45 billion in transaction fees annually, a figure that continues to grow as average ticket sizes and digital payment penetration increase.
Mobile ordering and payment adoption has grown 300%+ since 2020, driven by consumer demand for convenience and contactless experiences.
TAM
$900B
Total US restaurant revenue
SAM
$45B
Payment processing fees from full-service restaurants
SOM
$500M
Realistic Year 5 addressable market in initial target metros
The shift from cash to digital payments is irreversible. Restaurants that don't modernize their payment stack will lose guests to those that do. PeyePeye is positioned at the intersection of these secular trends, offering a purpose-built solution for an industry underserved by generalist payment platforms.
2.5% + $0.10 per transaction
Competitive with Square (2.6% + $0.10) and significantly lower than Toast (2.99% + $0.15). Our transparent fee structure is designed to accelerate restaurant adoption while maintaining healthy gross margins.
Starter
Free
For single-location restaurants testing the platform.
Pro
$99/mo
For established restaurants seeking operational efficiency.
Enterprise
Custom
For restaurant groups and multi-unit operators.
Each add-on provides incremental recurring revenue and deepens platform stickiness with restaurant partners.
Each restaurant that joins PeyePeye brings its diners onto the platform. Those diners then demand PeyePeye at other restaurants. This network effect accelerates adoption and creates a compounding growth loop that strengthens with scale.
5,000+
Restaurant Partners
2M+
Monthly Transactions
15+
Metro Markets
60%
Diner Retention Rate
PeyePeye's unique advantage: the Trust Layer. No other platform combines pre-verified identity, guaranteed payment, and location-aware auto-settlement. This eliminates walkout risk for restaurants while creating a frictionless experience that drives repeat diner engagement.
Core platform development, POS integrations, mobile applications, and kitchen display system engineering.
Restaurant acquisition team, diner marketing campaigns, and strategic brand partnerships.
Customer support infrastructure, restaurant onboarding program, and regulatory compliance.
Cash reserves, contingency allocation, and legal expenses including payment processing licensure.
Conservative
Year 1
$1.2M
100 restaurants · 50K txn/mo
Year 2
$5.8M
500 restaurants · 250K txn/mo
Year 3
$18M
1,500 restaurants · 800K txn/mo
Moderate
Year 1
$2.4M
200 restaurants · 100K txn/mo
Year 2
$12M
1,000 restaurants · 500K txn/mo
Year 3
$42M
3,500 restaurants · 1.8M txn/mo
Aggressive
Year 1
$4.8M
400 restaurants · 200K txn/mo
Year 2
$28M
2,500 restaurants · 1.2M txn/mo
Year 3
$95M
8,000 restaurants · 4M txn/mo
Projections are forward-looking estimates based on market analysis and comparable platform growth trajectories. Actual results may vary.
Chief Executive Officer
[Name TBD]
Experienced in fintech and hospitality technology. Track record of scaling B2B SaaS platforms.
Chief Technology Officer
[Name TBD]
Background in payment systems and scalable infrastructure. Previous experience at leading payment processors.
Head of Sales
[Name TBD]
Restaurant industry veteran with national relationships across major restaurant groups and franchise networks.
Advisory Board
[Names TBD]
Board includes leaders in payments, restaurants, and mobile technology with decades of combined industry experience.
We are currently raising our seed round. For terms, valuation, detailed financial models, and data room access, please contact us directly. We welcome conversations with investors who share our vision for modernizing restaurant payments infrastructure.