PEYEPEYE
Business Plan
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Table of Contents
1. Executive Summary
PeyePeye is more than a point-of-sale system—it is a Trust Layer for the hospitality industry. By pre-vetting users through their existing phone contracts and credit history (following established models such as Klarna and Uber), PeyePeye eliminates the risk of walkouts for restaurants while providing a seamless "Walk-Away" experience for guests.
The platform bridges the gap between merchant security and guest convenience, creating a payment ecosystem where trust is established before the meal begins and settlement occurs automatically when it ends.
"Your phone is your bond. If you walk away, the PeyePeye settles the score."
"The PeyePeye-Balance ensures that after the meal ends, the social payback begins."
2. Core Benefits
2.1 Security
- Pre-authorization via carrier billing ensures identity verification before any order is placed.
- Walkout protection for merchants through pre-held credit lines.
- KYC-compliant user identity tied to verified phone contracts.
2.2 Peer-to-Peer Economy
- Post-meal PeyePeye-Balance paybacks allow friends to settle shares instantly.
- Shared tabs with secondary liability ensure no single diner bears undue risk.
- Zero-fee transfers between friends within the PeyePeye ecosystem.
2.3 Merchant Flow
- Guaranteed funds on "Order Sent"—merchants receive confirmation before food leaves the kitchen.
- Reduced table turnover time by eliminating end-of-meal payment friction.
- Automated tax and tip settlement reduces bookkeeping overhead.
3. The Trust Layer (Pre-Vetting Protocol)
Pre-Vetting Protocol
Unlike traditional card-on-file systems, PeyePeye leverages Carrier Identity and Credit Vetting to establish trust before the guest is ever seated.
Carrier Verification
PeyePeye syncs with major carriers—Verizon, AT&T, and T-Mobile—to confirm user identity and billing reliability. A verified phone contract serves as the primary trust anchor for every transaction.
Automatic Charge-on-Exit
Using Geofencing combined with Ultra-Wideband (UWB) technology, the bill is automatically settled via the vetted payment method when the guest's device leaves the venue perimeter. No checkout line. No waiting for the bill.
4. Risk Analysis: Trust & Payments
Walkout Prevention
Risk: Restaurants fear a "PeyePeye Dine-and-Dash" scenario if the app fails to charge the guest upon exit.
Mitigation: The PeyePeye Escrow
PeyePeye holds a pre-authorized credit line for every guest, guaranteeing the merchant's payout regardless of app connectivity at the table. The restaurant is paid first; settlement details are handled by PeyePeye.
Post-Pay Confusion
Risk: Friends forgetting to pay back the person who covered the bill, leading to unresolved social debts.
Mitigation: PeyePeye-Balance
Automatic payment requests are sent immediately after the meal. If not settled within the grace period, PeyePeye uses the vetted credit line to settle the outstanding balance, protecting both the paying friend and the restaurant.
5. Risk Analysis: Operations
Staff Learning Curve
Risk: Hospitality staff are often over-extended. A new interface represents cognitive overhead. If the system is not immediately intuitive, staff will revert to paper tickets and legacy POS workflows.
Mitigation: PeyePeye-Shadowing (Passive Mode)
PeyePeye implements a "Passive Mode" where the system runs alongside current workflows without requiring active staff input for the first 14 days. During this transition period, staff observe the accuracy of the PeyePeye Kitchen Display in real time, building confidence before fully adopting the platform.
6. Risk Analysis: Reconciliation
The "Two-System" Accounting Problem
Risk: Restaurant owners and their bookkeepers resist reconciling separate revenue streams. If PeyePeye transactions are not perfectly synchronized with existing bank statements and tax categories, adoption will stall.
SKU-Level Mapping
PeyePeye's AI-ETL tool goes beyond simple menu imports. It maps every PeyePeye item to the restaurant's existing POS SKU codes, ensuring nightly sales reports remain identical to legacy formats. No retraining required for back-office staff.
Automated Tax Guard
PeyePeye automatically separates Alcohol Tax and Sales Tax into distinct ledger entries, providing each restaurant with a "Tax-Ready" export on a monthly basis. This eliminates manual reconciliation at tax time.
7. Financial Ecosystem
The Social Ledger
The PeyePeye-Balance functions as an internal digital wallet. It enables friends to settle paybacks instantly without leaving the app. Accumulated balances can be spent at any PeyePeye-partnered venue, creating a closed-loop economy that drives repeat usage and merchant retention.
Merchant Pay-Outs
Merchants receive their funds from the vetted Escrow instantly upon meal completion. They do not need to wait for peer-to-peer friend paybacks to settle—PeyePeye absorbs the social credit risk entirely, protecting the restaurant from any downstream payment delays.